A piece of fabric with attractive colors and patterns created by an effort to create valuable products from nature in order to provide the best product to consumers with an opportunity to maintain and pay attention to nature together. This is the concept of a startup brand of new generation from local educational institutions in southern border provinces like Teekram that is originated by the cooperation among teachers and students of Department of Fashion Design, Faculty of Fine and Applied Arts, Prince of Songkla University, Pattani Campus. This activity provides an opportunity to students to apply obtained knowledge to build their own brand for supporting and promoting occupation of students making them gain income while studying.
Teekram Brand was originated in 2018 when Faculty of Fine and Applied Arts gained a budget from Pattani Heritage City Project. Dr. Suphachai Soichit, a teacher of Department of Fashion Design, spent such budget to pass on knowledge on local wisdom on natural dyeing to students including weaving, tie-dyeing, stitching, processing, and branding for producing actual products.
From the first 3 members who were students with investment of 2,000 baht per person for purchasing fabric and dyeing materials, they were sponsored by the university on production site, looms, and dyeing devices. After completing production, their products were only distributed through a few marketing channels, i.e., Teekram Fanpage, events, and Spoke Innovation Hub, at Faculty of Fine and Applied Arts, Prince of Songkla University, Pattani Campus. Currently, Teekram Brand can reach its 3rd anniversary and all members already gain payback with profit as revolving money in this business. Moreover, they also accept new juniors to learn and continue production and marketing of this business before graduation of seniors.
Products of Teekram brand are hand dyed cotton products with 100% of natural color dyeing including indigo obtained from cold dye with indigo. Formerly, Pattani area was the source of ancient indigo production but this local wisdom has already been disappeared as time flies. However, new generation are trying to learn this local wisdom again. Moreover, there was also hot dyeing with natural materials found in local area including dark brown from mongosteen peel, eambutan peel, and Paduak tree peel, and pink from Sappan. After obtaining beautifully dyed fabric, it will be woven with various techniques including traditional patterns and applied patterns. Moreover, tie-dyeing is also used before processing as products like shawl, handbags, and shoulder bag, with modern design. These are all artworks of students.
Faculty of Fine and Applied Arts, Prince of Songkla University, Pattani Campus, is an agency providing education on various fields of arts including fine arts and applied arts with creativity as the foundation of instruction. Moreover, since there are many artworks with uniqueness and multicultural ways of art in southern border provinces, it is considered as the important fund of creativity based on cultural and multicultural identity.
Spoke Innovation Hub, Faculty of Fine and Applied Arts, Prince of Songkla University, Pattani Campus, under Invention Center Project for Driving Creative Economy of Prince of Songkla University, was established in 2019 as the venue for operating creative economy of students and anyone interested in artworks in southern border provinces to create artworks in various fields with skills development and being the center for publicizing and distributing artworks of students, teachers, alumni, and local communities in Pattani and surrounding provinces.
Besides promoting students to create artworks and build product brand, there is also some cooperation with communities that produce handicraft started from holding some training activities provided to local producers and entrepreneurs on design and marketing, for example, Ban Thung Bamboo Weaving Community Enterprise in Pattani province, Ban Khok Phayom Krajood Weaving Group of Khok Sian Sub-District in Narathiwat Province, (Jak Stem) Woven Product Group of Ban Lamore Talay, Taluban Sub-District in Saiburi District, Pattani Province, Coconut Sheel Products from Warisan Seni Group of Yaring District in Pattani Province, Liphao Weaving Group of Sri Sakorn District in Narathiwat Province, and Batik Group of Narathiwat Province, etc. Anyone interested can see products, news, and activities via Spoke Innovation Hub Fanpage of Faculty of Fine and Applied Arts, Prince of Songkla, Pattani Campus.