According to the study of “future of business” with cooperation between Facebook, World Bank and organizations for cooperation and economic development, jointly surveying millions of small businesses all over the world that use Facebook, 51 % of the business leaders in Thailand that completed a survey was female, and 40 % said that they wanted to be self-employed. Furthermore, these female leaders mentioned important roles of social media in their business. 90% believed that social media was beneficial to their investment, which was higher proportion than male business leaders. Moreover, the female business leaders also had positive perspective towards their business in the future provided that 26% stated that they expected that their business would grow more than the average in the future. However, women that do businesses still encounter obstacles in terms of growth and finance.
In 2019, Facebook Thailand launched “Boost with Facebook” Program under cooperation of allies from the groups and communities with objectives to enhance capacity for the entrepreneurs and to support the social groups that lacked opportunity by adding skills necessary for small business operation to be successful in the modern digital economic system. It is operated by arranging a training course for small entrepreneurs in terms of digital marketing through Facebook program to increase opportunity to access customer groups and boost up sales.
Previously, a number of entrepreneurs in the three southern-border provinces started using Facebook as a main marketing channel for distributing products online. They use Facebook as an online shop by using Shop Feature of Facebook in creating a list of all quality products, to drive growth of sales through conversational commerce instead of sales that the customers need to go the shops that may be in remote or risk areas. Furthermore, there is no need to spend expenses for shop renting etc.
An example of entrepreneurs in the southern-border women group that attended the training used a social media platform of Facebook including Wanita Community Enterprise that has approximately 1,000 members from 58 groups in the three southern-border provinces and 4 districts of Songkhla Province in red zone. There are 4 types of product i.e. food, clothes, wickerwork and handicraft work. The group’s products are distributed through online channel that the customers have no need to travel to a small shop in Pattani Town. The sales income is allocated to members of the enterprise directly, and they can overcome attitudes and obstacles, resolve all conflicts and become a good model in the community.